Starbucks Coffee Day Awareness: Capturing the Morning Rush in Nashik's Premium Hubs
Our outlets experienced a significant surge in morning transactions during the campaign, demonstrating the direct power of time-targeted residential DOOH.
Ananya Sen
Brand Director, Starbucks F&B
Verified brand recall rate for the morning-specific discount campaign among targeted audiences.
Boost in morning store footfall and mobile-app coupon redemptions at their Gangapur Road store.
Total impressions delivered across premium residential and corporate screens over 4 weeks.
Detailed Case Analysis & Insights
The Challenge
Starbucks wanted to build excitement around their Coffee Day event and boost morning transactions at their Gangapur Road outlet in Nashik.
Our Approach
We ran targeted high-resolution digital displays during the morning commute hours (8:00 AM - 11:30 AM) on screens located inside premium residential lobbies and commercial offices situated close to the store.
The Outcome
The campaign successfully captured morning commuters' attention when coffee intent was highest, driving a 28% increase in morning footfall and coupon usage.
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