Building High-Impact Fitness Visibility: Cult.fit's Nashik Launch Campaign
XLAR Media's gym and residential screen placements allowed us to capture the undivided attention of active, fitness-oriented professionals right in their daily routine.
Siddharth Mehta
Head of Marketing, Cult.fit India
Unique gym-goers and fitness enthusiasts reached weekly across premium residential clubhouses and partner gyms.
Increase in local trial workout bookings in targeted Nashik neighborhoods within the first 30 days.
Higher attention span and engagement compared to traditional static outdoor billboards.
Detailed Case Analysis & Insights
The Challenge
Cult.fit was launching three new premium fitness centers in Nashik and needed to build strong local awareness, gain footfall, and sign up local residents for free trials without wasting budget on non-targeted audiences.
Our Approach
We deployed targeted video creatives across our premium network of screens in fitness spaces, co-working environments, and high-end residential clubhouses located within a 3km radius of the new gyms.
The Outcome
The hyper-targeted localized campaign led to immediate action, generating a 45% increase in trial workouts and establishing Cult.fit as the leading brand in Nashik's premium fitness segment.
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